Who’s Who

Mª Belén Prados Peña


Mª Belén Prados Peña is an assistant professor of marketing at the University of Granada in Spain. Her areas of specialisation are in Tourism Marketing, Cultural Heritage and Cross-Cultural Marketing.

She has participated in different educational innovation projects related to tourism and cultural marketing. She has collaborated in several masters related to this matter in different Business Schools and has lectured related to the communication and dissemination of heritage.

Mª Belén Prados Peña has published various peer-reviewed papers in prestigious journals such as Journal of Destination Marketing & Management, Sustainability, Special Issue Sustainable Tourism Marketing, and Journal of Cultural Heritage.

She has worked for different institutions and companies, among others the Council of the Alhambra and Generalife.